Hair the force of nature


Want a naturally shiny, dense and in great shape? Switch to clean hair, in line with the needs of your hair and the planet.

ADOPT “SILICONE LIKE” PLANT-BASED SMOOTHING AGENTS Long acclaimed in the composition of hair products for its ability to shine and make hair softer, silicone is now persona non grata in clean formulas because this false friend ultimately does more harm than good.

Also read:Beauty: the new organic players

By sheathing the fiber, which it plasticizes, it gives the impression of a stronger and more beautiful hair, but its synthetic film actually prevents the moisturizing and repairing active ingredients from penetrating and acting. The result is an occlusive effect which suffocates the fiber, a cosmetic film which renders the care ineffective and also prevents the coloring from setting. Finally, silicone is not very biodegradable and can take more than four hundred years to disappear, which poses a real environmental problem. The alternative? Cocktails of vegetable esters and very fine vegetable oils with comparable properties.

The micellar cleanser, Coelho Beauty, € 35. Hydration wave shampoo, Love Beauty and Planet, € 7.20. Nourishing aromachology shampoo, L’Occitane, € 6 © Richard Frémont

ELIMINATE SULPHATES These surfactants of synthetic origin are widely used in shampoos for their foaming properties, which are particularly appreciated. It is also difficult to do without them because they give the sensation of washing more deeply than a formula that does not include one. A psychological bias that is still difficult to overcome, even when we know that sulfates can irritate the scalp by stripping it by absorbing its protective sebum. Same cause, same effect: by eroding the shaft, they are likely to deplete its keratin content, which leads to a weakening of the hair structure. The brands have therefore replaced them with natural foaming agents derived from sugars and coconut, wheat or corn oils, which ensure a softer but less creamy wash, due to lack of foam …

Fortifying shampoo Moment 64 Wakatipu, Nectar du Monde, € 29.  Pomegranate shampoo, Klorane, € 10.90.  Shampoo with coconut water and green tea, I Love Bio, € 5.20.

Fortifying shampoo Moment 64 Wakatipu, Nectar du Monde, € 29. Pomegranate shampoo, Klorane, € 10.90. Shampoo with coconut water and green tea, I Love Bio, € 5.20. © Richard Fremont

GO TO NATURAL COLORING Many of us have been disappointed with the vegetable coloring, its extended exposure times and its always unpredictable results. There is no question of going back to chemical dyeing with ammonia, which makes the hair dry and porous, not to mention resorcinol and paraphenylenediamine (PPD), agents at best irritating and sensitizing, at worst likely to affect the hair. hormonal system. The solution to avoid these controversial substances and obtain a satisfactory result? Switch to new natural colorings, mainly composed of non-chemical active ingredients, enriched with regenerating vegetable oils and fortifying keratin. Their formulas lightly oxidize the fiber, but without damaging it because they close and seal the scales behind them while ensuring 100% coverage of white hair.

Natural coloring, Efficolor, € 12.  The absolute color, Lazartigue, € 19.90.  Permanent coloring Phytocolor, Phyto, € 10.50.  Clay coloring, Cattier, € 13.95.

Natural coloring, Efficolor, € 12. The absolute color, Lazartigue, € 19.90. Permanent coloring Phytocolor, Phyto, € 10.50. Clay coloring, Cattier, € 13.95. © Richard Fremont

BRUSH WITHOUT MODERATION A beautiful hair is first and foremost a perfectly healthy scalp. Because who says reactivated blood circulation says good irrigation of the hair bulbs and therefore stronger and more resistant hair. And it is the regular brushing which ensures this revascularization of the bulbs and the revival of the growth. Hence the importance of the tool! Avoid brushes with plastic nubs, which lift the scales and make the hair electric. Prefer a brush made of wood and natural bristles, more flexible and therefore less likely to damage the fiber.

The right brush, € 120 on labonnebrosse.com.  Detangling and smoothing brush, Bachca, € 29.  The natural brush, Christophe-Nicolas Biot, € 70

The right brush, € 120 on labonnebrosse.com. Detangling and smoothing brush, Bachca, € 29. The natural brush, Christophe-Nicolas Biot, € 70 © Richard Fremont

TRACKING YOUR STYLING PRODUCT FOR A CLEAN STYLING To style, smooth or structure, styling products must incorporate fixing agents and active ingredients incorporated in water (in gels and foams) or in alcohol (for sprays). They form an insulating film around the hair, which fixes it and solidifies it… but without treating it and by diffusing into the atmosphere toxic volatile compounds such as butane or propane, or pollutants and harmful to the environment such as silicone. However, alternatives exist: it is clay, beeswax or honey for effective structuring pastes, or gum arabic with a « lacquer » effect that is larger than life. These plant active ingredients are most often associated with restorative ingredients such as aloe, olive oil or shea and make daily applications beneficial.

Styling spray, Biocoiff ', € 24.  Volumizing styling mousse, Patrice Mulato, € 18.  Coconut oil moisturizing oil mist, OGX, € 12.99.  Hair Care, L'Essence de Soin, Herve Herau, € 95.

Styling spray, Biocoiff ‘, € 24. Volumizing styling mousse, Patrice Mulato, € 18. Coconut oil moisturizing oil mist, OGX, € 12.99. Hair Care, L’Essence de Soin, Herve Herau, € 95. © Richard Fremont

THE SOLID By adopting a shampoo or a solid hair care, you reduce your environmental impact. Goodbye polluting packaging, overconsumption of water and irritating preservatives! Honey Dream Shampoo, Nuxe, € 11.90. Shampoo for normal hair, Disrupted Beauty, € 22

VEGETABLE OILS They are very useful to form a barrier to humidity and external aggressions (UV, wind, etc.) and to discipline frizzy hair. Mademoiselle Saint Germain body & hair oil, € 39

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